Professional Career

University lecturer

 

As honorary associate professor at János Kodolányi University, I regularly teach personal and corporate brand building. I’ve also lectured as part of the tourism faculty at Corvinus University and at the Budapest Business School.

Conference lecturer

 

I’ve spoken on the topic of tourism communications at Gundel's 125th anniversary conference, at Internet Hungary, at the Hungarian Geographical Society Conference, and at the Digital Hotel Technology Conference.

Gundel Restaurant

 

Brought the 125-year-old legendary brand’s communications strategy into the twenty-first century, updated the website, and strengthened the Facebook and Instagram presence. Organized professional events and upkept the Gundel family heritage.

Maison Bistro & Hotel

 

Launched the elegant 17-room boutique hotel and restaurant located in the Buda Castle District. Led the hotel’s marketing and communications, held host and emcee assignments, and cultivated guest relations.

Buddha-Bar Hotel

 

Introduced Budapest’s five-star Buddha-Bar hotel and restaurant, which is a part of the French Buddha-Bar franchise chain operated by Mellow Mood Hotels, to the Hungarian market.

Hertelendy Kastély*****

 

Led communications for the luxury hotel and maintained representation in Budapest. Introduced the Swiss-owned castle to the public. Organized the large-scale opening of the grass airfield.

Castle Hotel Sasvár*****

 

As the communication director of Hungary's first five-star castle hotel, increased the awareness of the 100-room hotel located in Parádsasvár in the Mátra mountains, and maintained representation in Budapest.

Hungarian Tourism Agency

 

As the PR manager for the Hungarian Tourism Agency’s predecessor, I took part in organizing marketing nationwide, and I helped prepare the domestic and international appearances for the CEO.

Budapest Tourist Office

 

I was in charge of public relations at an organization responsible for urban marketing, the predecessor of today’s Budapest Festival and Tourism Center.

Contact me if you are starting your own business and need help introducing it to the public, or need additional help in spreading awareness of your current business.

STAND OUT FROM YOUR COMPETITORS

Rise above what similarly talented companies have to offer. Stand out with a visual and textual concept…

GROW YOUR KNOWLEDGE

No matter how professional you are or how excellent your company’s product offerings or services are, you must be able to reach your target audience…

COMMUNICATE MORE PROFESSIONALLY

Deliver your message effectively. Present your product in a way that is appealing to your audience. To whom, what, where, and how we communicate is important…

SET YOURSELF APART

What are the advantages of your service or product? Why should your target group choose what you have to offer? Formulate and communicate your strengths, emphasize your values.

CREATE UNIQUE PROMOTIONS

The kinds of images, text, and graphics you choose for your publications, print and online promotions, and newsletters say a lot about a company. Is it in line with the company's image? What about the video content?

APPEAR IN THE PRESS

Would you promote your company with gastronomic, tourism and lifestyle bloggers, journalists, influencers? Do you need press releases? Would you like advertising space? Do you need to prepare for interviews?

References

BALÁZS KOVÁCS

Chief Executive Officer, Danubius Hotels

After Peter Knoll, then director of Gundel, took over the management of the restaurant, our common goal was to dust off the brand and relaunch Gundel, keeping its traditions but with a new twenty-first century direction, in terms of its communication as well. To achieve this, we sought a professional who not only had experience and a proven track record but also style. This is how Barbara came into the picture. Among the things she’s well-known for is when she believes in something, she puts her heart and soul into it. Since Gundel is a brand that is more than just a restaurant—it’s rather a Hungarian gastronomic legend, a historic family legacy—we felt Barbara was the right choice and we were not disappointed in our decision. During her time at Gundel, she helped transform its image and organized events that resulted in the restaurant being actively present in the media, making the brand a topic of conversation again and setting it off in the new direction we had hoped for.

SAMEER HAMDAN and ZUHAIR AWAD

Owners, Mellow Mood Group

In 2012, Mellow Mood Group started operating the five-star Buddha-Bar Hotel Budapest Klotild Palace. During that time, it was the jewel of the group, its most elegant hotel. Since the Buddha-Bar brand was not widely known in Hungary at the time, we asked Barbara, as director of marketing and communications, to make the hotel and its restaurant well-known and popular as quickly as possible. With her extensive network of contacts, Barbara invited a number of public figures to the restaurant and hotel events. In a short amount of time, these guests actively contributed to Buddha-Bar becoming the buzz of the city. She also coordinated our entry into the competition for Best International Hotel Interior. Winning the award was a major recognition for the hotel.

TAMÁS FAZEKAS

Director, New York Palace Hotel

Before working with Barbara, I had mixed feelings about PR as the director of the Buddha-Bar Hotel. Working together changed my mind because Barbara, as the director of marketing and communications, showed me how effective direct hotel sales can be when it’s supported by strong communications and media presence.

GÁBOR GUNDEL TAKÁCS

Gundel family descendant

I’ve always felt that Gundel restaurant had a special place in Barbara’s heart. She has thoughts and plans. She’s enthusiastic and creative. My family’s spiritual heritage was in good hands with her because she understood its importance. I am grateful for what she’s done for Gundel and the Gundel family.

ATTILA ÁRPA

Producer

When I was looking for locations for the second part of Argo, the Buddha-Bar Hotel came to mind. This is how I got back in touch with Barbara, who was the hotel’s marketing director at the time. (Previously, we worked together at the Parádsasvár Castle Hotel on a television show.) She was very proficient in meeting production requests and was able to effectively conduct a complex task that immensely benefited the film crew, that is, letting a film shoot in the middle of a hotel while it stayed fully operational.

ZSÓFIA RÁDULY

Project Manager

Barbara made me fall in love with the hotel communications profession. I was lucky to be able to work with her as a member of the opening team at the Buddha-Bar Hotel Budapest Klotild Palace, which was my first job after hospitality school in Lausanne, Switzerland. In addition to being a consistent, collected, and proficient communications professional from whom I’ve learned a lot, Barbara had a distinctly dynamic and intuitive work ethic that made working with her extremely enjoyable. Barbara is full of innovative ideas. She is not afraid to ask the difficult questions in order to implement a truly creative and well-though-out concept. I consider her a mentor to this day.